The broker property is as a link between seller and buyer of new or used real estate. Therefore, despite the importance of having an efficient service for consumers, building a good property portfolio is also paramount in the real estate industry.
There are several tips for the broker to be successful in his career, especially when evaluating, contacting owners and adding properties to his portfolio. Check out some suggestions.
Define your branch
With the large amount of properties available, all the information necessary for the sale and the long process that the transaction requires, it is prudent for the broker to determine an area of activity and also what type of properties he will work on.
Defining the area, it is possible to study the region well and offer more information to the consumer. In addition, the broker must define whether he wants to work only with luxury real estate, commercial or residential locations, or focus on selling or renting. Thus, being able to assemble a structured portfolio with specific customers.
Evaluate the property
Before you put a property in your wallet and start advertising it, make sure that it will not become a problem in the future. Some regions may have little demand and the property may be more difficult to sell.
Assess whether the configuration of the property is in accordance with the region – a simple property in a prime area may not be in demand and vice versa. Also see if the price asked by the owner is in accordance with the average value of the square meter in the region. Sometimes, it may be more advantageous for the customer to renovate the house or apartment before the sale. The broker can also assist in this analysis.
Build a good relationship
The satisfaction of the owner should be a point of attention for the broker. In addition to preventing him from looking for other professionals to work with your property, you can still be indicated to relatives, friends and acquaintances.
Pay attention to the owner, clarify your doubts and get as much information as possible before announcing the property. Even if you don’t have great news about the transaction, keep in touch so that the customer doesn’t think he’s being left out. The same tips apply to the relationship with the consumer looking for real estate.
When building a portfolio, the broker deals with several properties and different clients. In order not to provide wrong information or to delay finding data, organization is essential.
For this, it is worth using the tools that are available, from diaries and records to real estate management software that gather the information and are easy to consult.
Use technology to your advantage
The internet can be seen by many as a distraction in the corporate environment, but, knowing how to use it, it is possible to take good advantage online. There are several real estate platforms to advertise your properties, in addition to software that helps in the administration and control of the tasks of a corporation in the real estate sector.
Apps such as WhatsApp and social networks can also be allies in the sale of real estate. Use the media to advertise properties and also keep in touch with owners and consumers in a simple way.
Be a good colleague for other brokers
A good way to not be left behind and even get new contacts is to be a good professional and a colleague of other brokers. Thus, it is possible to exchange properties or even work together, in some situations.
Building a good real estate portfolio like nova city takes time and requires dedication and patience. Invest in professional improvement and keep an eye out for any opportunities that may arise. Have more tips for choosing properties for your portfolio? Leave a comment.